Champion Beef Programmes

Anupro’s Champion Beef Programmes

At Anupro we understand the high standards exhibition animals have to meet in the modern Pedigree and Commercial show arenas and have developed the Anupro Champion Beef Programme to deliver animals that not only achieve their genetic potential but also their aesthetic potential. 

Our range is specifically designed to optimise the genetic potential of the animal with special formulations for Native and Continental breed lines. Supplement and feed formulations have been carefully designed and the characteristics of the feed encourage intake whilst maintaining optimal rumen stability. The formulation also addresses the specific muscle and skeletal development requirements to deliver on genetic potential whilst at the same time maintaining show ring appearance, allowing you to realise the true potential of your genetic line.  

The Champion Beef Programme optimises hoof health and delivers a full and vibrant coat on the animal ensuring functionality and aesthetics are not compromised. 

Housing and feed management are also crucial to this programme. In particular allowing the animal full control of feeding behaviour is essential. Anupro welcome the opportunity to review housing design and feed management when commencing either of these programmes.

The programme has 2 main approaches:

 Champion Beef Elite

Ad Lib concentrate offered from birth to deliver the full genetic potential of the animal

Champions Elite 13 – 15 Months
  •  Bulls for sale at 13-15 months of age
  •  Pedigree Show Heifers
  •  Commercial show animal born of farm of origin
Champions Elite 18 – 20 Months
  • Bulls for sale at 18-20 months of age
Champions Elite Heifer
  • Pedigree heifers designated for breeding
Champion Beef Supreme
  • Introduction of concentrates pre-weaning

The charts detail the Champions Elite and Champions Supreme programmes which outline the products and timings required to deliver optimal production and aesthetics (product overview below). 

(After Colostrum intake and during period of stress)

  • Boosts inferior colostrum to give calf the best start
  • First line of defence against parasites (Crypto, E.coli, Salmonella, Coccidia etc.)
  • Optimises immunity, gut health and energy status


  • Aids prevention of Bacteria (E. Coli and Salmonella), Virus (Rotavirus), Protozoa Parasites (Cryptosporidium) and Coccidiosis
  • Natural organic acids that decrease pH of gut


  • High quality ingredients to aid palatability and digestibility
  • Key in metabolically programming your calf to positively impact lifetime performance
  • Develops rumen whilst optimising nutrient intake


  • Designed to achieve a rapid consumption of feed together with a perfect adaptation of the rumen and intestinal flora
  • Delivers a successful transition to concentrates, reducing nutritional stress and preventing the use of antibiotics


  • Aids transition (entry / post-transport) and prevents stress-related problems that result in disease, delivering optimal production rates
  • Incorporates amino acids that act as transporters of sugars, improving the availability of energy supply
  • Balanced supply of mineral salts that make it a leading rehydrating agent to aid speedy recovery and performance

Papincalf / Papincalf Pedigree 
(Sucking at Grass)

  • Follow-on from Quickstart and designed to offer immediate rumen stability
  • Attractive appearance and digestibility delivers high consumption
  • Key in metabolically programming your calf to positively impact lifetime performance

EconPedigree Grower

  • Designed to maintain good growth trajectory
  • Optimises rumen and gut functionality
  • Optimises nutrient supply to deliver good bone structure and maximise muscle development


  • Follow-on from Papincalf and designed to optimise rumen stability, functionality and maximises nutrient utilisation
  • EconPedigree optimises physical appearance, mobility and presents a vibrant coat 
  • Maximises genetic potential as specially formulated to meet exact requirements for muscle accretion, delivering high average daily gains and optimum food conversion rates

Anupro also welcome the opportunity to tailor these solutions to meet your specific requirements.

For more information

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Anupro place quality assurance as a top priority with complete traceability of our entire product range. We participate in assurance schemes which have been developed to ensure optimum feed and animal safety.

As well as addressing the key elements of animal production systems; nutrition, housing and health, Anupro maintain an astute awareness of the environment and energy usage and all our processes are optimised for environmental sustainability.