DairyBeef Programme

Anupro DairyBeef Programme

Anupro DairyBeef Programme is designed to optimise on-farm performance and Meat Quality. In the beef supply chain today 57% of beef originates from the dairy herd and in terms of establishing a sustainable beef industry, it is important that this production system is both efficient and effective in delivering a high quality product. The DairyBeef Programme addresses in detail the management required to optimise calf rearing which facilitates effective and easy finishing delivering a consistent and high quality product to the consumer. 

Currently beef production systems within the British Isles are highly fragmented delivering a vastly variable product due to a wide variation in age of slaughter, carcass weight, conformation grade and fat class. The figure below illustrates the variability in age of slaughter against carcass weight of prime steers and highlights the extent of this problem. Anupro propose that a Golden Box specification would deliver more efficiency at farm level and would dramatically improve the quality and consistency of the product offered to consumers. 

The Anupro DairyBeef Programme is designed to deliver animals within this highly specific “Golden Box” specification. The programme focuses on critical developmental time points during early life that are crucial for the future growth potential of the beef animal. This programme embraces a new era of ruminant nutrition, whereby bespoke rations are formulated to establish synergy between balanced nutritional inputs, the immune system and the animal’s internal environment. Furthermore, to meet the needs of the consumer in terms of meat quality this approach is based steer and heifer supply chains.

The chart details the DairyBeef programme which outlines the products and timings required to deliver optimal production (product overview below).

(Entry and during period of stress)

  • Boosts inferior colostrum to give calf the best start
  • First line of defence against parasites (Crypto, E.coli, Salmonella, Coccidia etc.)
  • Optimises immunity, gut health and energy status


  • Increased vitality and productivity
  • Immunoglobulins: supply of antibodies, reinforcing the local intestinal immunity
  • Lactoferrin; bioactive protein naturally found in colostrum


  • Aids prevention of Bacteria (E. Coli and Salmonella), Virus (Rotavirus), Protozoa Parasites (Cryptosporidium) and Coccidiosis
  • Natural organic acids that decrease pH of gut


  • Specifically designed for maximum digestibility
  • High levels of available nutrients
  • Optimises gut health and nutrient absorption


  • Aids transition (entry / post-transport) and prevents stress-related problems that result in disease, delivering optimal production rates
  • Incorporates amino acids that act as transporters of sugars, improving the availability of energy supply
  • Balanced supply of mineral salts that make it a leading rehydrating agent to aid speedy recovery and performance


  • High quality ingredients to aid palatability and digestibility
  • Key in metabolically programming your calf to positively impact lifetime performance
  • Develops rumen whilst optimising nutrient intake


  • Follow-on from Quickstart
  • Attractive appearance and digestibility delivers high consumption
  • Key in metabolically programming your calf to positively impact lifetime performance
  • Promotes early weaning


  • Follow-on from Papincalf
  • Econbeef promotes optimal rumen functional maximising feed utilisation
  • Maximises the genetic potential by achieving high average daily gains and optimum food conversion rates

Anupro recommend our DairyBeef Starter Bundle to sustain 10 calves for the first 2 months. Anupro also welcome the opportunity to tailor this solution to meet your specific requirements.

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Anupro place quality assurance as a top priority with complete traceability of our entire product range. We participate in assurance schemes which have been developed to ensure optimum feed and animal safety.

As well as addressing the key elements of animal production systems; nutrition, housing and health, Anupro maintain an astute awareness of the environment and energy usage and all our processes are optimised for environmental sustainability.