Superior Calf Programme

Anupro’s Superior Calf Programme

A New Approach

Every farmer knows the importance of good colostrum management after calving. However, despite a farmer’s dedication to colostrum management, calf morbidity and mortality still represents a significant cost both in terms of veterinary costs associated with treating sick animals and losses associated with poor performance and mortality. 

Anupro has developed a highly innovative calf rearing model that focuses on these critical developmental time points; “Windows of Impact”, during early life which are crucial to the future success of your animal. This programme embraces a new era of ruminant nutrition, whereby bespoke rations are formulated to establish synergy between balanced nutritional inputs, the immune system and the animal’s internal environment to deliver 3 main outcomes: 

  1. Create a positive energy balance whereby metabolic programming delivers maximum growth and mammary development at an early age
  2. Maintenance of a high level of immune competence to maximise the animal’s ability to fight disease and consequently reduce antibiotic usage
  3. Reduce pathogen load within the gut environment to ensure maximum absorption of nutrients at all times 

To accomplish these outcomes we have developed a new approach to calf rearing; one that is focused on gut health and early-life rumen development. Contrary to conventional rearing systems, our approach is based on a low milk replacer intake and immediate concentrate consumption from birth, driven by our innovative feeding programme. The critical and interlinked aims of this programme are: avoiding negative energy balance, optimising gut health and fast-tracking rumen development. 

The programme de-risks calf rearing by balancing energy contribution and eliminating future negative energy balance caused by poor rumen function. This process optimises immune competence, metabolic programming and gut health, all of which dramatically reduce the occurrence of disease. These outcomes are enhanced when additional complementary managerial approaches on farm are implemented such as providing dry clean beds, adequate space allowance and optimising ventilation. We are happy to advise on solutions specific to your farm needs. 

The chart details the Anupro Superior Calf programme which outlines the product and timings required to deliver optimal production (product overview below).

(After Colostrum intake)

  • Boosts inferior colostrum to give calf the best start
  • First line of defence against parasites (Crypto, E.coli, Salmonella, Coccidia etc.)
  • Optimises immunity, gut health and energy status


  • Increased vitality and productivity
  • Immunoglobulins: supply of antibodies, reinforcing the local intestinal immunity
  • Lactoferrin; bioactive protein naturally found in colostrum


  • Aids prevention of Bacteria (E. Coli and Salmonella), Virus (Rotavirus), Protozoa Parasites (Cryptosporidium) and Coccidiosis
  • Natural organic acids that decrease pH of gut


  • Specifically designed for maximum digestibility
  • High levels of available nutrients
  • Optimises gut health and nutrient absorption


  • High quality ingredients to aid palatability and digestibility
  • Key in metabolically programming your calf to positively impact lifetime performance
  • Develops rumen whilst optimising nutrient intake


  • Follow-on from Quickstart
  • Attractive appearance and digestibility delivers high consumption
  • Key in metabolically programming your calf to positively impact lifetime performance
  • Promotes early weaning


  • Follow-on from Papincalf
  • Econgrower promotes optimal rumen functional maximising feed utilisation
  • Maximises the genetic potential by achieving high average daily gains and optimum food conversion rates

Anupro recommend our Superior Calf Starter Bundle to sustain 10 calves for the first 2 months. This programme is specifically designed for dairy heifer rearing; please refer to Anupro DairyBeef Programme for animals entering the farm at 2 weeks of age, or contact us for solutions tailored to your needs.  

For more information

Innovation in Nutrition, Health & Production

Working Together

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Anupro place quality assurance as a top priority with complete traceability of our entire product range. We participate in assurance schemes which have been developed to ensure optimum feed and animal safety.

As well as addressing the key elements of animal production systems; nutrition, housing and health, Anupro maintain an astute awareness of the environment and energy usage and all our processes are optimised for environmental sustainability.